Asterix
Senior Member
- Joined
- Jun 18, 2005
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So the Phaeton was only discontinued for the U.S. markets? Interesting. Wonder if that says anything about the immense power of brand in the United States? I am a BMW man, and could never see myself in a VW, ever. I actually doubt I'd even give the brand a chance since I can't think of a situation in which I'd find myself test driving a VW to be won over. That said, BMW earned my loyalty through terrific performance, excellent service, and what I find is pleasant styling. I don't think VW has ever had a car at my point on the demand curve. The Phaeton is nice, but I could never see myself driving it, or its closest competitors. Not me.
Yes it was discontinued in North America (in 2006) partly due to the brand name issue while its virtual twin (The Bentley Continental) sold/sells like hot cakes in North America again due to the brand name and the nouveau rich of the entertainment industry.