NewYorkIslander
Stylish Dinosaur
- Joined
- Mar 22, 2008
- Messages
- 10,003
- Reaction score
- 5,627
Very insightful Hold. I think also part of it has to do with RL being a much younger line, born in the 60's & 70's catering to young folks. Brooks has a near 200 year history to combat and for most of it it has been American Business conservative. They did decently with Black Fleece, which was a twist on that conservative past that many long time BB customers kind of shrugged off, but placing stuff like this under their regular label is suspect. I can see a younger/JCrew like diffusion line in the near future. University?
I like the Facebook comments; it could almost be a selection of SF replies.
I think Brooks will struggle to simultaneously attract old codgers and young hipsters. RL manages it through a careful mix of different lines and different price points between the lines (as well as different retail locations/formats). I'm not convinced Brooks can adopt that model successfully but I suppose we shall see...
Very insightful Hold. I think also part of it has to do with RL being a much younger line, born in the 60's & 70's catering to young folks. Brooks has a near 200 year history to combat and for most of it it has been American Business conservative. They did decently with Black Fleece, which was a twist on that conservative past that many long time BB customers kind of shrugged off, but placing stuff like this under their regular label is suspect. I can see a younger/JCrew like diffusion line in the near future. University?