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COS is there to be a cut price version of designer brands really, most of it looks like whatever ideas Jil Sander or Acne Studios didnt want to use this season, id imagine the designers at COS are well into those high end labels and so stick what they like into the COS lines. There is definitely some very Stephan Schneider looking bits there lately though.
The J.Crew thing probably wouldnt be much of a big deal if they hadnt used Rareweaves stuff for styling originally and then gone and made the similar pieces, that definitely makes it look like a snide move.
What does this mean? Rare weaves pieces appeared in j crew marketing material? Or someone at J crew took a look at RW stuff, thought "that's cool," and made similarly-inspired pieces?
It's hard to say that someone is ripping off someone's street cred when the two parties are entering into a mutually beneficial agreement. Fame and wealth have been entering into marriages forever. Each has something the other wants. Sounds like a fair trade to me.This is a little absurd (and totally lacking self-awareness) for RW to talk about ripping off designs when his whole project is a blatant hipstappropriation of Japanese boro and patching ethos and techniques, made in 11211. Nothing wrong with that... but pretty low IP cred.
The whole process of styling the RW pants before releasing their own, feels a little bit sketchy but what do you expect from J Crew? They've been ripping off streed cred from the "in good company" brands, for the sole purpose of making themselves look legit. And the smaller labels gobble it up - I can't tell you how many times I talked to one of those brands and they were SO happy to be J Crew's arm candy.
Also, I think that at this point, J Crew also lends some cred to smaller brands, like being carried by Barneys. It's evidence that you've made it.
I don't think that section is really about highlighting small brands. It's almost all heritage focused -- brands like Alden, Barbour, Mackintosh, Drake's, Cordings, etc. I don't know if those brands necessarily have to show they've made it. I don't know why they enter into those partnerships, to be honest. Maybe they sell a lot of units, but J. Crew obviously brings them on board to look like they're a higher-quality retailer than they are.