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This reminds me of the Beams aesthetic and I find it really appealing. Are there any articles or guides around, or have you written anything on the look?
I've never written anything about the look, but Beams used to maintain an "outfit of the day" photostream on Flickr.
I believe, but am not sure, that those are all Beams employees or sales associates. Supposedly, Beams has an internal styling division where Kenjiro Wada and Mika Maruyama give sales associates ideas on how they can dress for work. The idea is to push the edges of style a little.
Fashion police
Japanese clothing retailer Beams has its very own ‘internal affairs’ styling department, dedicated to helping shop staff find their personal look and inspire…
monocle.com
If I can track down those people, maybe it'll make for a fun interview.
If you go to the Alden of Madison's Instagram account and click "Tagged," you'll also see a bunch of Beams employees.
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