Your favorite marketing campaigns that play to the intelligence of consumers

[mordecai]

I'm feeling cheery today, but guessing this thread won't be as successful as the "stupidity" one.

 

[300zx1985]

I personally am not much of a fast food eater, but I like Hardees commercials. They are simple - let the product sell itself. They show their burgers, chiken fingers, etc in a vey natural state, things like the mustard dripping off the side of the burger as it plops down, or the movement of the chiken tender as it bounces makes the food look very real and appealing.

 

[mordecai]

pathetic.

 

[LawrenceMD]

the 90's absolut vodka ads are in the discussion. the various puns ect... i remember explaining the andy warhol absolut ad to a teacher in middle school (i learned about popart when i was around 13 and taking summer kids classes at RISD).

 

[Don Carlos]

I like those Head On commercials. They get right to the point and don't **** around, and that speaks to me.

 

[celery]

Originally Posted by Arrogant Bastard

I like those Head On commercials. They get right to the point and don't **** around, and that speaks to me.

Probably because if you apply it to anywhere but the forehead you have to consult a doctor to relieve the burning.