Dino944
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Pretty much agree, and that's leaving aside the cringe-y moniker as well Ahoy, skipper!
So this is probably a whole 'nother tangent, but for better or worse, I'd have to say that Hublot has been quite influential in terms of what's viewed as "popular" by the non-WIS crowd over the last 5-10 years.
Regarding the Cringe-y moniker....I guess Snob-Master, Billionaire-Master, Silicon Valley-Master were all taken
Its name doesn't really sound like it fits in with the names of other "Tool watches" in the collection.
Yes, in the last 10-15 years Hublot made a huge comeback in popularity. It was a brand that seemed nearly dead in the late 1990s. I can't say they've made anything I'd be interested in owning, but the public does seem to love them.