The New Official Wolf vs. Goat Thread

[Nik Telford]



^ i stole it.

Oh well just an excuse to put in another order Haha.

 

[bdeuce22]



Oh well just an excuse to put in another order Haha.

depending where you are I wouldn't be surprised if it did get lost or just set aside. last week was not a fun one for the metro Detroit area with thousands of people cleaning poo poo out of their basements. I know I didn't get any mail at least 1 day last week.

 

[justblaze1]

Are these new linen popovers/shirts going to shrink a lot in the wash?

Overall, the shirts did not shrink a whole lot for me on the first wash. The amunzan popover shrunk the most noticeably out of the three popovers I purchased, while the black & white slub and the natural linen only shrink slightly. Having ironed them while damp and hang drying them, I'm not sure if that is the reason they didn't shrink a whole lot. Mauro did mention they will shrink over a couple of washes. I think i'm going to try throwing them in the dryer when I wash them next to get more shrinkage. YMMV

On a side note, is it unwise to machine dry linen?

 

[stafa]

Overall, the shirts did not shrink a whole lot for me on the first wash. The amunzan popover shrunk the most noticeably out of the three popovers I purchased, while the black & white slub and the natural linen only shrink slightly. Having ironed them while damp and hang drying them, I'm not sure if that is the reason they didn't shrink a whole lot. Mauro did mention they will shrink over a couple of washes. I think i'm going to try throwing them in the dryer when I wash them next to get more shrinkage. YMMV

On a side note, is it unwise to machine dry linen?

Yeah I'm just wondering if the shirts were cut to account for the shrinkage so that they will end up like the typical WvG size.

 

[justblaze1]

Yeah I'm just wondering if the shirts were cut to account for the shrinkage so that they will end up like the typical WvG size.

I'm usually a before dinner, but I tried these in after dinner this time around. So i'm not the most familiar on how these shirts size like typically. In my experience they did shrink, just not a huge amount on the first wash.

I have to say though; the amunzan material is possibly my favorite.

 

[notwithit]



Yeah I'm just wondering if the shirts were cut to account for the shrinkage so that they will end up like the typical WvG size. 

Just FYI, popovers will never quite as slim as the WvG button-front shirts. They have to be cut a little squarer because the narrowest part of the shirt (midsection) needs to fit over the widest part of your torso (chest).

I'm usually a before dinner, but I tried these in after dinner this time around. So i'm not the most familiar on how these shirts size like typically. In my experience they did shrink, just not a huge amount on the first wash.

I have to say though; the amunzan material is possibly my favorite.

Was the amunzen released as a button-front shift or just as a popover?

 

[Nik Telford]

depending where you are I wouldn't be surprised if it did get lost or just set aside. last week was not a fun one for the metro Detroit area with thousands of people cleaning poo poo out of their basements. I know I didn't get any mail at least 1 day last week.

That's true, I've been in Cuba for the past week so I had completely forgotten about that. Though it seems to be stopped in Maryland, still could be because of the detroit floods though. They said they would get in contact with that particular post office and see what the problem is.

 

[justblaze1]

Just FYI, popovers will never quite as slim as the WvG button-front shirts. They have to be cut a little squarer because the narrowest part of the shirt (midsection) needs to fit over the widest part of your torso (chest).
Was the amunzen released as a button-front shift or just as a popover?

I don't think the button-front shirt made it to the site. I emailed him a little after the popovers were released and he said he had one medium left. I opted for the popover version in the end, but i'm guessing they sold out through email or locally.

 

[Mauro]

I just read some crap on reddit, again about WvG and it just makes me sad. People want to know why I get so bent out of shape all the time and the reasons are simple. People don't do any research and just randomly make **** up they don't understand. I don't think I can be anymore clear about this , IF YOU HAVE A QUESTION ASK ME FIRST. My email is posted everywhere and so is my phone number.
Just in case [email protected] and 703.582.5966

Here we go---->

What is the WvG rewards program? It's me selling you WHOLESALE. For people who don't know what wholesale means I will break it down to you.

When I make something there is a cost to produce it and when that cost is calculated and I pay the factory that's my cost. Next is wholesale.

Wholesale is where WvG makes it's money. The wholesale cost is 1.8 x 2.2 the price of the cost I paid for the product( 9.5 of of 10 I just use keystone). The final step is retail.
Retail is what is posted on the website. Retail is the price a retailer sells a good for. I sell to other stores ( retailers). It would be silly of me not to keep the prices the same as the retailer. It would uncut the whole business model of retailing and wholesaling.
The retailer buys a good at wholesale and the marks it up to retail to make a profit and cover their costs. This is the typical model used in the fashion industry and exception would b made for private label because they don't wholesale.

With the internet and social media now being a huge part of clothing sales some brands have decided to stop wholesaling and take things in house. In doing this they can make a better margin or lower than margin and hope for higher volume to cover their costs.
The rewards program is my way of cutting out the retailer. This is good and bad. It's good for the consumer because they are getting a great price for a great product. It's bad for me because without a HUGE audience my margins will always suck and it also might hinder me getting new retailers to pick up the brand.

The Wolf vs Goat pre-order system-
A lot of people are worried or confused why I am doing this, One simple reason " cash flow". Despite what a lot of people think. I am micro small. I only have around 800 rewards members ( my goal is 10,000). This is why cash flow is so important. What is "cash flow"? Cash flow is having the ability to pay your bills,make money ,and make more product without going into debit or having to use credit. Cash flow keeps you from going out of business.
To learn more about cash flow click http://www.investopedia.com/terms/c/cashflow.asp .

I simply don't have the customer base to provide stock. I want to! I know you want me to, but it kills me. In order to succeed I need to do a " cut to order" business model. A " cut to order" business model means just what in says. I cut only the amount that was ordered. Now with that being said I do cut a small amount of overage because there are always people who will buy later. The overage is maybe 10% and that's a risk I am willing to take.

The Gustin Crowd source model I want to imply is just a back end thing on my part. It will in NO way effect the rewards program.
If you aren't part of the rewards program you pay retail just like if you went into a store that carries WvG. You won't get whole sale. For the items I am stocking like tee, undies, and beanies you simply won't have to pre-order them because they will be stocked. I sell enough or will sell enough of these items that cutting to order just doesn't make sense. I cut will cut to order the wool flannels because they are ******* expensive. Which leads me to my to my next point.

Wolf vs Goat is a luxury brand. It's not cheap ****. I use fabrics that are top notch. I use construction that is top notch. If you are looking for a bargain you might be choosing the wrong brand. I need to stick with my vision and what the brand stands for me "obtainable luxury". The reward program offers that. I will break it down again if terms of one of the wool flannels I intend to make.

Wool $30.00 per yard ( takes 2.3 yards to make a shirt for me) $69.00
Trim ( buttons, tags, poly bag, thread) $5.00 per shirt
Construction $35.00 per shirt ( made in the USA)
Shipping $5.00 per shirt ( fabric going from Japan to factory and from the factory to me)

Total shirt cost $ 114.00 ( my cost)
Whole sale and rewards members cost $225.00 ( I hooked it up people like numbers that end in 0 and 5)
Retail would be $450.00 -$562.00 Depending on the retailer and the margins they have keyed in for themselves.

As you can see in the model the shirts is ******* expensive, period. The rewards program makes it possible for a crazy expensive shirt to be reasonable in the mens RTW ( ready to wear) market.
Just because I am switching to pre-order for nearly everything doesn't mean I am changing the rewards program or that my price structuring is weird. The price is what the price is. The rewards members are never going to get cheated on my end.
For the people who have never tried the product I have a very liberal return policy. I don't understand the hesitation on buying something because if you don't like it you can return it for a full refund.
The only thing I have decided to change is this which will be more for SF and Reddit than anything is, if you choose to buy at retail and you enjoy your purchase and buy into the rewards program I will retroactively refund you 50% of that purchase. I think this is very fair. It gives you a chance to try something on and get your size down before pulling the trigger on the rewards program.

I have a rewards member video coming out so hopefully that will clear up a lot of the misconceptions.

Here is another price point lay out for you. Just an FYI for a cheap ass shirt button down using cheap Chinese or Japanese fabric

Fabric $1.95 for fabric x 2.3 yards $4.48
Crap trim $ 1.00
Construction made in the USA at a **** factory $25.00 per shirt
Shipping $5.00 ( you can't get around shipping) Shipping is FOB so taxes, customs and **** like that are added in with my $5.00

Total $35.48
Wholesale at keystone ( key stone is a 2.0 mark up) $70.96
Retail is $141.92 to $175.00

If you see a button down shirt under $100.00 made in America run. I don't think it's possible at retail, unless a brand is vertical.

This is why, I do, what I do in a nutshell. WvG offers killer fabric and high quality craftsmanship. It's not a bargain brand. It's a obtainable luxury brand.
Any questions you might have I would be more the willing to answer them via email , phone or in person. I would also like to apologize if I confused anyone at any given time with the pre-order system or the rewards program.



WvG News

The denim project is going well. The factory is closed until the 25th of August so right now I am just starring at my jean samples waiting for them to come back from holiday. The jeans are not crazy heavyweight denim nerd jeans. The jeans are made form beautiful wide width goods from Italy. The fabric is actually a real treasure. The bells and whistles will be there from a construction point . The jeans is a 5 pocket button fly slim straight leg.


Tees- I still have a **** load left after selling a record amount in one day. WvG sold close to 300 tees on Tuesday. Thank you so much for the support.

Undies - these bad boys aren't cheap but will boast- 175 gram bamboo sorona with a covered waist band. It will have a flat lock stitch in certain areas. No labels will be on the inside just silk screening. Testers, if you want you can now talk about the undies. The X-Factory date in 9/4/2014.
This means I should receive them by 9/10/2014. After I receive them of to the photographer and into a newsletter. I am not sure there will be video for these.

You should receive another newsletter this Tuesday. It will be for a couple shirts and for the starting of pre-ordering for fall and all the rules and stuff involved so we can keep things flowing smoothly.

Best,

Mauro

 

[JasonYeckel]

Real transparency! You the man Mauro

 

[Nik Telford]

Mauro just out of curiosity what is the price going to be on the undies?

 

[Kap120]

Will pre-orders allow certain customizations (mainly shortening shirt length)? And really appreciate the transparency as always. Interesting stuff to read.

 

[lawyerdad]



Will pre-orders allow certain customizations (mainly shortening shirt length)? And really appreciate the transparency as always. Interesting stuff to read.

So long as the transparency thing doesn't carry over into the shirts. Makes it too hard to hide the fact that I've gotten embarrassingly skinny fat. Add me to the list of folks who need to get back tot he pull-ups . . .

 

[Mauro]



So long as the transparency thing doesn't carry over into the shirts. Makes it too hard to hide the fact that I've gotten embarrassingly skinny fat. Add me to the list of folks who need to get back tot he pull-ups . . .

No ****. I feel fat after looking at "notwithit" pictures. Who am I kidding I am a porker.
I think I need to head out to Cali very shortly we have to meet up and grab some drinks or eat some yummy food at Ink or Animal.

Mauro just out of curiosity what is the price going to be on the undies?

I am gunning for $20.00

Will pre-orders allow certain customizations (mainly shortening shirt length)? And really appreciate the transparency as always. Interesting stuff to read.

You can choose your collar , shirt length , sleeve length each to a degree. Anything else is MTM and needs to be made accordingly.

Example-

You want a club collar with monkey arms +1 extra inch but want the body -1 inch that's fine.

If you want your left arm +1 inch and right arm +3/4 and the neck +2 inches and the shirt lengthened +3 inches sorry that's MTM

The factory can only make little changes to the pattern everything is MTM like waist , chest, yoke , shoulder slope changes.

 

[Nik Telford]

No ****. I feel fat after looking at "notwithit" pictures. Who am I kidding I am a porker.
I think I need to head out to Cali very shortly we have to meet up and grab some drinks or eat some yummy food at Ink or Animal.
I am gunning for $20.00
You can choose your collar , shirt length , sleeve length each to a degree. Anything else is MTM and needs to be made accordingly.

Example-

You want a club collar with monkey arms +1 extra inch but want the body -1 inch that's fine.

If you want your left arm +1 inch and right arm +3/4 and the neck +2 inches and the shirt lengthened +3 inches sorry that's MTM

The factory can only make little changes to the pattern everything is MTM like waist , chest, yoke , shoulder slope changes.

Is that price retail or membership prices? Either way im picking up a pair. Any word on colours?