EdwardWilson
Senior Member
- Joined
- Jul 11, 2019
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They do occupy an unusual place. If they try to go low end, they will be competing with suit supply, indochino, J Crew (assuming they’ll still be around). That would be a bit challenging and BB does not really excite and offer those more trendy cuts.
Try to go high end and it’s like climbing a hill. They will have to really retool and reboot with an aggressive campaign. Otherwise, they’ll end up the sartorial version of those citizen watches that go $7000! I mean, sure it might be a nice watch, but who’s going to pay that much for something that still says citizen.
You hit the lamb on the head. The modern man doesn't care for the traditional style of BB. Suits are worn for Instagram photos, not for work. For that purpose Indochino and their ilk will beat BB every time.
I really hope their suit and shirt factories can be saved. Hate to see hardworking people lose their jobs.