j ingevaldsson
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- Aug 24, 2011
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^^^ The ideal review would be made by a very knowledgeable person with no affiliate whatsoever towards the industry in any way, buying the shoes at full price, wearing them for at least 5 years, and then picked them apart. That is not particularly realistic though.
Personally I've reviewed both shoes I've bought at full price, got discounted or as payment for advertising (way back in the days), and received for free with the purpose of doing a review (and clearly explained to the brand that they have no say whatsoever on the content). As long as it is clearly stated whichever of these that is the case, I have no problem with either, then readers have the opportunity to judge things as is. I have written great things on stuff I've bought full price and not so great things about stuff received for free, and all in between, as long as it's explained and motivated in a good way what's the reason behind the conclusions, it seems to work for both readers and the brand owners (with a few exceptions). However, I would never do a review of anything that I'm clearly biased towards, like any of the brands we sell at the company I work for or so, I see no point in that since even if I genuinely and objectively thought it was great, readers could always question motivation and my objectivity, so wouldn't add much to anything.
What one should always have in mind though, is that if say I was writing positive things about stuff just because I received things for free, that would be proven wrong eventually by others, and in the long run would hurt the trust and value of the blog severely.
On tearing things apart, sure, there's things you can get to know doing that, but if you know shoes well you can judge a lot of things by handling the shoes and - of course - wearing them (which I always do for a decent amount of times before doing reviews, and state how many times, after all it's to be worn the shoes are made for. I don't wait 5 years though, but I do plan to do some "follow-ups showcasing more in detail how some shoes age, apart from just the bi-annual summary in pics and texts I do of all pairs I have). Then breakdowns are always interesting, but I would put that as a different thing than a review (see for example the link to a teardown of shoes from three brands I posted on the previous page).
Personally I've reviewed both shoes I've bought at full price, got discounted or as payment for advertising (way back in the days), and received for free with the purpose of doing a review (and clearly explained to the brand that they have no say whatsoever on the content). As long as it is clearly stated whichever of these that is the case, I have no problem with either, then readers have the opportunity to judge things as is. I have written great things on stuff I've bought full price and not so great things about stuff received for free, and all in between, as long as it's explained and motivated in a good way what's the reason behind the conclusions, it seems to work for both readers and the brand owners (with a few exceptions). However, I would never do a review of anything that I'm clearly biased towards, like any of the brands we sell at the company I work for or so, I see no point in that since even if I genuinely and objectively thought it was great, readers could always question motivation and my objectivity, so wouldn't add much to anything.
What one should always have in mind though, is that if say I was writing positive things about stuff just because I received things for free, that would be proven wrong eventually by others, and in the long run would hurt the trust and value of the blog severely.
On tearing things apart, sure, there's things you can get to know doing that, but if you know shoes well you can judge a lot of things by handling the shoes and - of course - wearing them (which I always do for a decent amount of times before doing reviews, and state how many times, after all it's to be worn the shoes are made for. I don't wait 5 years though, but I do plan to do some "follow-ups showcasing more in detail how some shoes age, apart from just the bi-annual summary in pics and texts I do of all pairs I have). Then breakdowns are always interesting, but I would put that as a different thing than a review (see for example the link to a teardown of shoes from three brands I posted on the previous page).
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