Dino944
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I think your Maserati example is perfect actually. In an office of Porsche 911s (the car equivalent of the sub), to me a Maserati isn't sufficiently "different" (aesthetically) in that everybody also knows that brand and it is available everywhere. In fact it is very common in Singapore as it is the cheapest "premium" sports car factoring in tax etc. (and the reputation for issues is also there), and you see a lot in other megacities like London for presumably the same reason.
My point is that if one wants to be different, there are many more options than a Maserati: you could go your way with a perfectly restored Dino, although the time and expense probably disqualify it for non fanatics; you could get a Morgan or a Wiesmann, rare cars which are relatively reliable (Morgan uses BMW engines) and completely insane conceptually (guaranteed that a number of car guys just winced - but I vaguely remember that the President of the Paris automobile club is a Morgan fellow); you could try one of the budget McLarens for not much more. These are "different" and in my mind at least hold their own to a 911 (I am assuming said car buyer has a safe boring choice for the snowstorm days). But you later explained why UN: your friend wanted a brand that was well known amongst the general public (I guess McLaren counts). And in a way that is what I was referring to with "airport brands" - if I can find it in airport duty free all around the world it is not "different" to me (and Seiko is now in that bag since you can now get a lot of formerly JDM watches in large airports).
Incidentally the Rolex selection at major airports is still (IMHO) relatively limited; e.g. aforementioned SIN has a smaller selection of olive dial watches than the Sentosa location which sits under a couple 5* hotels on a man made island half an hour from the centre of town. I was surprised to find Stowa distributed in various malls, as there was a time when the brand was rare and needed to be ordered on the internet.
Thank you, I understand your point better. I think differences in geography and time, would change a bit of your analysis or suggestions regarding cars being different. At the time my friend already had in his garage- 2 Porsches, an Audi and a Ferrari F430. Back in 2008, Maserati dealers were fairly rare in the US, as they had left the US market for 10+ years from around 1990 into the early 2000s). So they were far less common back then than they are today. In addition, McLaren was not selling its own cars here back then, unless one counts that joint venture with Mercedes, the Mercedes McLaren SLR. Morgan AFAIK, has one dealer in the US, and they are in California, so again not really a daily driver here in the North East US. Sure one could have purchased a Dino 246 but that car was more than twice the price of a Maserati QP GTS. It also isn't really the kind of car one could use as a daily driver to work, in terms of comfort, or practicality. In addition, most people with vintage exotics don't drive them during the winter as the salt thrown down on our roads are terrible for them (especially if it is an unrestored Dino, which has no rustproofing). Vintage cars are probably among the most interesting and different in our region, but because of our harsh winters people tend only to use them from Spring through the Fall and again not as a daily driver. My friend's Maserati is a daily driver, but he needs (and owns other cars) for when the Quattroporte has issues arise.