- Joined
- Jan 23, 2011
- Messages
- 5,001
- Reaction score
- 3,176
Super interesting article thanks for posting.
It’s interesting to me that the LVMH business model allows for a diffusion of and indeed welcomes it of cash-cow products such as bags. That’s a large investment in Celine, which to me, looks to be making a very similar style women’s bag. I suppose they’re justified in reaching into hitherto untapped markets and of course LV bag owners purchase other bags, although I don’t see them reaching for Celine as much as Gucci or maybe Chanel if they have a bit more means.
It’s interesting to me that the LVMH business model allows for a diffusion of and indeed welcomes it of cash-cow products such as bags. That’s a large investment in Celine, which to me, looks to be making a very similar style women’s bag. I suppose they’re justified in reaching into hitherto untapped markets and of course LV bag owners purchase other bags, although I don’t see them reaching for Celine as much as Gucci or maybe Chanel if they have a bit more means.
Last edited: