Aquafortis
Distinguished Member
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- Jun 29, 2016
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Isn't that why we're all here? Though the lamenting and crying often get too loud
Well, sure. I for one, admit to being sucked in, to some degree, by the allure of exclusivity. However, I also have a great deal of appreciation for the artisanship and craft that goes into quality tailoring, shoemaking, etc. - and I would think that is true of many here - given the vast numbers and depths of discussions that are aimed at teasing out the subtle distinctions between individual makers, even between the various models/cuts from one maker, MTM vs. bespoke, and so on. So, yes, that is why many are probably here.
What Thomas' book so thoroughly describes is what I'm sure many here bemoan: the cult-like devotees to luxury brands who have blindly bought into the dream of the lifestyle that has been so effectively marketed to the masses. Those who buy for the coveted logo and assumed social status that a particular logo bestows on them - and who care about little else.
The notion of "luxury" and "exclusivity" has truly lost its meaning in the modern context, as those same houses discovered the huge profit potential of selling massive volumes of branded "entry" level items, like handbags, parfums, scarves, ties, etc. Of course, this was a natural evolution with the conglomeration/acquisition of brands under the mega-holding corporations like Richemont and LVMH where corporate boards and the need to continually boost shareholder profits usurped the old paradigm of true luxury and exclusivity. That is, the age when truly only the uber-wealthy (traditionally the aristocracy) had the means, and maybe most importantly, the social status that gave them the access and capacity to walk in the doors of these once-exclusive houses and have entire collections of bespoke items made for them.
So, while there may be positive aspects to the fact that the globalization and commercialization of these brands have made their products available to a much larger consumer base, the definitive downsides are the ambiguity that results for those of us who care more about the details than the name. So yes, this ambiguity is at least partly behind why many of us have sought out this very forum: to try and parse out the half-canvassed from the full canvassed, the blake sole vs. the hand-welted, who is making what for which label - in our efforts to keep some bearing in this vast, international, and rapidly changing marketplace/maker-place, where the concept of "authenticity" is that much harder to define.