indesertum
Stylish Dinosaur
- Joined
- Jun 7, 2007
- Messages
- 17,396
- Reaction score
- 3,888
What do you think it would to take to change that culture? I do feel like market is changing a little bit with companies like Everlane coming into play who are more upfront about value proposition (as in the whole we cut out the middleman so our retail is fairly cheap therefore no sales)
Good old catch 22. The more you (and others) do that, the more the whole supply chain will need to increase regular retail to account for the fact that more merchandise now sells at markdowns. And the more they'll do that, the more you'll be inclined to wait for markdowns.
What do you think it would to take to change that culture? I do feel like market is changing a little bit with companies like Everlane coming into play who are more upfront about value proposition (as in the whole we cut out the middleman so our retail is fairly cheap therefore no sales)
Last edited: