Dewey
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Since this is the current "history of the hat" thread, I will post this find here, without comment:
For over thirty-five years, men have been living in a hatless era. It is said that the style of hatlessness originated at a European university. In 1921, a group of students manifestly declared their independence of headgear. Very soon, young men began to appear hatless both in Europe and in the United States. This style was copied by many older men; the next generation imitated their elders. The depression, which necessitated economy, helped to prolong this style since the elimination of the hat represented a saving of several dollars. Postwar army and navy casual styles were factors in the decline of hat sales. As a result, Allied Stores' Research Division made a survey to find out what type of customer was buying hats. The findings showed that the older men in the higher income brackets were primarily responsible for hat sales.
-- Isabel B. Wingate, Karen R. Gillespie, and Betty G. Addison, Know Your Merchandise. Third ed. (New York: Mc-Graw Hill, 1964), 227-28.
For over thirty-five years, men have been living in a hatless era. It is said that the style of hatlessness originated at a European university. In 1921, a group of students manifestly declared their independence of headgear. Very soon, young men began to appear hatless both in Europe and in the United States. This style was copied by many older men; the next generation imitated their elders. The depression, which necessitated economy, helped to prolong this style since the elimination of the hat represented a saving of several dollars. Postwar army and navy casual styles were factors in the decline of hat sales. As a result, Allied Stores' Research Division made a survey to find out what type of customer was buying hats. The findings showed that the older men in the higher income brackets were primarily responsible for hat sales.
-- Isabel B. Wingate, Karen R. Gillespie, and Betty G. Addison, Know Your Merchandise. Third ed. (New York: Mc-Graw Hill, 1964), 227-28.