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I like 3.25" too on average. I buy on sale only and buy top shelf ties. I try to match with my suits, coats and shirts and think in terms of summer and winter. Need more winter stuff now.
I buy them impulsively. If I like it, I buy it. IMO when it comes to ties, that's what really matters. I personally think that a 120 - 140 € is the maximum amount I'd be willing to pay.
You can find some brands you know they make nice stuff that worth the money you pay for it (Marinella, Battisti, Drakes, etc.)
I wrote a series of posts at Put This On about neckties, which you might find useful. Start from the entry on the bottom and move your way up, as that will be the correct order in which I published each post (and intended for the series to be read).
Oh my, that's almost a book you wrote there!