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I'm curious to find out how G&G's popularity has grown in the general market. Of course SF and even the EG association brings attention to them in addition to their work with RL.
I doubt it's "branding" like Versace or Prada but it appears that their marketing move has been positive, especially for a new company that competes with the "old name" factories. Impressive to say the least.
It is actually very much like Versace or Prada - it is not a widely known fact but G&G are 30% owned by one of the richest men in the world who's 'other half' happens to run LVMH (and is daughter of Bernard Arnault). It's no great surprise that they are moving quickly.
I think he's referring to Versace and Prada's branding rather than the brands themselves.
The relentless marketing, advertising and hype of brands like Prada, Versace and many others stands in stark contrast to G&G - does G&G do any advertising at all?
Fast St. Ives delivery from Nick...perfect. My wife, "Those are the same as the ones you have on. Except one has a curved line and one has a straight line." Comparing to a Vass austerity brogue...if only I thought they were all the same.
Some G&G from the sale. Not mine.
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"Those are the same as the ones you have on. Except one has a curved line and one has a straight line."
^ to the wife, they are all expensive, "fancy" shoes