My guess is the unspoken but very direct cultural references. "European" though (am I supposed to say, these days, Anglo-European?), so might not make as much sense to Americans who are not as familiar with the second half of the 20th century across the pond. It is proof that a more intellectual entry can still win a lot of votes (although I've never been successful with this strategy).I was quite surprised that @Clouseau came in 2nd. His outfit was one of the most casual of the bunch by far. Is that why he came in second? Because most of us dressed the polo up too formally? Asking for a friend.