London
Distinguished Member
- Joined
- Dec 26, 2006
- Messages
- 1,954
- Reaction score
- 649
I think he has an opportunity to create a massive indy brandLong term the Nike Yeezy models and particularly the Blinks, Solar Reds, Pure Platinums, and Red October will probably go up and stabilize as totems to “old Kanye” among those who already had pairs.
The Adidas stuff is dead. They were already fading out and there were far too many models released to begin with. Everyone who wanted a pair has had a pair for many years now.
I don’t believe he has enough cultural capital to trigger a sort of Banned 1s (sneaker model Michael Jordan was not allowed to wear until a rules change and thus became very sought after) effect on the Adidas models down the line. Nazism is just patently uncool and I think even those who agree with his politics will not want to wear his shoes as the culture no longer has any use for him.