Shoes yes but let me answer your question. "However, you don't seem to be mentioning your employees at all."
When covid hit for this business all employees were laid off since most everything was closed. Then maybe you know about PPP so that was applied for in hopes to retain employees. This business was approved and as soon as it was called back all employees. Only 2 yes 2 were willing to return since everyone on unemployment was making an extra $600 per week. Seems many employees were making a killing on unemployment and did not want to come back to work. So yes I can trump someone getting sick with no one trained wants to return to work at all. So lucky there is one very Jr employees, one senior employee, and me. Hours of operation are 9am to 10pm 7 days a week very hard to cover with 3 people especially when at many times more than one is needed. I had no choice but to get my 17 year old son who was still in 12th grade remote school involved as much as possible and get my wife who was working full time remote involved. This was to help me and my senior employee not kill ourselves since we were putting in 80-100 hours weeks at the start. It was almost impossible to hire more employees as no one wanted to work since they were making so much on unemployment. We had no choice but to take what we could get and many did not work out because they could not put out the standard. It was very hard to fire them for doing a crap job since we were so tired but we have standards and they were not getting it. Before you ask yes we tried working side by side to train them some of the issues were more basic like showing up to work or showing up on time as in not hours late.
During this time we kept up our standards as we had so few customers we did not want anyone unhappy. It was good that we had the PPP to keep paying the employees with sales so low. But we kept going and we started to see new faces and they were coming back. Slowly people started to come outside and drive around and more people were coming and ordering online. Remember standards high = customers happy = return customers.
So guess what happen? We don't qualify for the new 2nd stimulus loans... you know why? 2020 sales are 23% higher than 2019 and we were closed part and almost no sales part of 2020. In fact current monthly sales are exceeding all historical months since this business opened in 2006. How about that building sales during the worst economic slump in recent history.
You know the secret? Very simple, happy customers who get what they ordered made to a standard of excellence.
Oh yea back to shoes. True I am not a shoe maker but if I was the manager at Carmina... I would be in the factory checking on shoes in production, checking on shoes as they were packed, doing the same thing I am doing now making sure what is going out the door is of our standards of quality so we have happy customers.
Even in the middle of a pandemic it is possible to maintain quality standards. Unless you have managers and owners that just don't care what they are pumping out the door. Also remember we here on this forum are a small number of Carmina's customers. We here have a large amount of messed up orders can you imagine the actual total number of bad orders. Yes it's much more than we are seeing here. The fact is no one at Carmina has been paying attention to what is going out the door or what is going on in the factory.
This is a time in history where a smaller company like Carmina can actually take customers from other shoe makers by providing a superior product. Yes it's true many companies are struggling to survive some have given up already. What does that mean? It means there are orphaned customers out there looking for a new company to do business with, anyone still in business should be actively trying to snatch them up.
Unfortunately it's not nice just a business fact that the times we are in are survival of the fittest. Many will probably fail and only some survive, just nature's way.
Lastly even if I was the CEO of Allen Edmonds you can bet your life on it, I would be in the factory checking on what is coming off the production line and going in boxes, and you can take that to the shoe bank.
Me: not asking any question.
007Bond: Shoes yes but let me answer your question. "However, you don't seem to be mentioning your employees at all."
Me: