Testudo_Aubreii
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You might find some answers in Susannah Handley's Nylon: The Story of a Fashion Revolution (1999). Despite the title, it's a history of all synthetic fabrics for clothes, and how they were marketed. I've not read it; but apparently there's plenty on the history of how polyester garments were brought to market and pitched to the public.Something that's always bothered me. How was polyester so abundant during the '70s, a period marked by a historic oil crisis?