EdenResident
Senior Member
- Joined
- Sep 24, 2007
- Messages
- 791
- Reaction score
- 5
right now with bad credit our buy rate is 21% you must of had a good relationship with the bank to get 8.5, or a cosigner., or better credit than you thought. The reason they focus on payments is 1. it allows us to make more money 2. most people are dumb. they have no concept what 20,000 is but know 400/mo. last month we had a customer look at a 22,000 car we discounted to 17,000 and she agreed. when she got to the finance office the max payment she could afford was 150/mo
True. That was 6 years ago when every Joe working at McDonald's could get a 400K mortgage. Still, the strategy is get a pre-approved loan and negotiate and price and the loan terms separately. Of course there's nothing wrong with making as much money as possible off of dumb people but a good salesman needs to know when he's dealing with a well-informed and educated customer and changes his game plan.