radicaldog
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but it doubt it would increase their profits.
This is why earlier I was saying that there's a tension between success in capitalism and the pursuit of aesthetic ideals. Not that this should surprise anyone.
But what those two companies could do while retaining their profits would be some sort of product differentiation operation whereby they create spin-off brands. I guess Grand Seiko is that, but I don't think the name is really a winner. FWIW, I'd pick something like the name of their first factory, or of their founder, or something like that.