McWu
Active Member
- Joined
- Sep 22, 2012
- Messages
- 39
- Reaction score
- 80
I feel like I've run the gamut of watches, from quartz to "high-end quartz" and entry-level to independent, and I'm finding that the sweet spot for what I look for in brand strategy, unique identity, value proposition, and style is pretty consistently Nomos. I do wish for a bit more variety (I'd love a sportier watch and a chronograph), but for now, these get me every time.
Oddly enough, my wife's absolute favorite watch is her Tangente LE, though I'm sure it's for completely different reasons than mine. She's got a Rolex and gold JLC in competition, and the Nomos is worn 99.8% of the time. As further proof, she's even gone from adamant refusal to interact mechanically with her previous watches to taking the time to learn how to properly hand wind and set a mechanical Nomos.
Appeal on multiple levels like that without any of the marketing hype to chalk it up to? They've got to be doing something right.
Happy Friday, TWATers.
Oddly enough, my wife's absolute favorite watch is her Tangente LE, though I'm sure it's for completely different reasons than mine. She's got a Rolex and gold JLC in competition, and the Nomos is worn 99.8% of the time. As further proof, she's even gone from adamant refusal to interact mechanically with her previous watches to taking the time to learn how to properly hand wind and set a mechanical Nomos.
Appeal on multiple levels like that without any of the marketing hype to chalk it up to? They've got to be doing something right.
Happy Friday, TWATers.