middlepP
Distinguished Member
- Joined
- Dec 12, 2014
- Messages
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Nailed it. My first thought - does AE want the TS to be successful? Are these events more of an obligation to make a small group of enthusiasts happy, and Caleres knows that people will put up with FB only viewing options, announcements that are weeks out from the event start date, and limited or no online sales options? If they keep things smaller does it disrupt production less? Represent less need for remakes?A company AE's size should certainly have the resources to pump out some short youtube videos to highlight things like the trunk show or football grain releases.
Really trying to figure this out. Surely marketing practices of the last decade could help TS sales.