gonnagetmine
Well-Known Member
- Joined
- Sep 10, 2009
- Messages
- 69
- Reaction score
- 66
Rick thanks for the clarification. I just bought the SS22 Bottoli brown PoW SC. From what you're saying it sounds like this will only be made in the current Neo cut and only future offerings will be in the middle-ground armhole? I really like the fabric but would like the lower armhole.Re: Armhole
To clear up any speculation and hopefully to put this discussion to rest I’ll explain what was done with the armhole in FW21.
For a several seasons, we were hearing a few complaints and murmurings that the armholes were too low. Though sales were fine, and we were not getting any significant negative feedback, we’re always looking to make improvements. So, we thought it was time to raise the armhole. We bought several jackets from a scattering of brands within the same space to evaluate, and found a huge variation, some lower, some higher with varying levels of comfort. We discussed at length with our in-house tailors as well as our pattern maker and decided that raising 2 cm would be sufficient to make a discernable difference and improvement.
We made 2 sample rounds of the jacket, tried it and tested it. What we noticed is that you could feel the difference when compared to the previous jacket, BUT it was still comfortable and offered better range of motion with little restriction. The caveat being that if you are used to the previous jacket, it does take a little getting used to the feeling. As this was more or less in-line with a couple of the brands we purchased samples, we didn’t think this was going to be a big issue, so we went ahead.
For those speculating, when raising the armhole, the armhole width was also increased to offset the rise, this is standard practice. We didn’t just raise the armhole and make the armhole smaller as some have suggested.
The first production jackets started to arrive in late September/early October. The initial feedback was as expected, guys could notice the change, but was welcome but did take some getting used to. We also attributed that to the thicker FW fabrics, such as flannel and tweed. Our samples jackets were in simple worsteds.
During this initial period, we did not receive any alarming or negative feedback regarding the armhole, so SS22 was moved into production. It wasn’t until mid/late November we got some feedback that the armhole could be moved back down slightly. This feedback mostly on this forum and some DM’s on IG. Just talking to the shop manager now, he notes that maybe 3 or 4 guys total for the entire season, have commented on the armhole difference.
Honestly, the sales and return rate have been almost exactly in line with our projections and have kept steady. Generally, if there is a significant fit issue, we see a spike in returns of that product. This has not been the case. That said, as we are always trying to improve, we’re moving the armhole down 1 cm which should provide a good middle ground of comfort and high armhole range of motion. The change will be in the 2nd half of SS22 with the products that will arrive late March/Early April. Regardless, the SS fabrics are lighter and thinner than the FW fabrics and by default are fitting a touch looser in the armhole when directly compared.
Further to this, scooping the bottom of the armhole can be done and lowered that 1 cm if needed. If you are having an issue, you can reach out to CS and we can help out.
Hop this clears things up and put this to bed.