Number two on that list is an idiot, he claims getting edward green shoes in the same last but different leathers is considered "bespoke shoes"
He may be getting bespoke in that he had the last made custom (this is my sense of what bespoke is) and then he uses that custom last, with different leathers, for all his shoes.
On the other hand, I could have sworn I heard EG dropped their bespoke program?