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Well, I mean, I used a tennis ball because isn't the standard for when wearing a suit jacket that you can just fit a fist under the lapel to size it?
I read this once in an issue of Esquire (it may have been GQ) like twenty years ago and I didn't understand it. I can't imagine how a suit jacket can be made such that you can't fit a fist under the lapel. A suit jacket isn't going to be a vacuumed seal bodysuit. You're always going to be able to fit a fist inside.
Tailors use certain measurements and formulas, which help them determine the desired amount of room underneath the jacket. This creates the silhouette. If you have a chest that measures 39" around, then you're between a small and medium in modern, conventional sizing. A 38 chest is small; a 40 is medium. If a jacket runs slim, then you probably want to try the medium. If a jacket runs roomy, then you may want to try the small.