I was in both Optica Toscana last week in Madrid and this specifically in Chueca is sooo cool! The other is more like a modern boutique. In l’atelier they were also really kind and I tried a pair of Hemmings I liked (they were optical, not sun though)That’s something I don’t understand: they have multiple stores and indeed multiple drawers full of JMM not listed on their website, and I wonder why? If you think online sales are too much of a hassle then why have only a small part of the collection listed instead of nothing/all? L’atelier OTOH might be smaller (although they recently opened their second store in Madrid so business seems to be growing) but they have everything listed, or so they told me.
BTW regarding Optica Toscana I’ve only been to their store in Calle Hortaleza in Madrid, and it’s very cool. It’s an old seed/grain store. They kept the original storefront and a lot of the interior was preserved, too, including all the drawers full of JMM now.
I still have a sweet spot for L’atelier though as they’re in my neighbourhood (actually same little street as my flat).