zissou
Distinguished Member
- Joined
- Aug 15, 2008
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I work with a lot of people in the outdoor industry, and they are 100% in admiration of Yvon Chouinard for making this bold move. Chouinard, ever since he started Patagonia, has been light years ahead of other companies in terms of employee equity and environmental sustainability. He's built the brand for decades on the premise of treating people with kindness and doing whatever he can to improve environmental sustainability. Sure, the success of Patagonia depends on extracting resources and producing a lot of gear. But Chouinard's vision is always pushing everyone else to do more to offset these impacts. Twenty years ago, he co-founded 1% for the Planet, which seemed like a radical idea- companies donating 1% of their sales to environmental protection. Now that it's a pretty mainstream idea with over 5,000 businesses across the world participating, he pushes us even further.well i do think that divestment is a legitimate and under-used option , and is important and helpful in the sense that you do sort of force the concept into adoption as you say , whether or not that happens is another issue ...
meanwhile the trust component is downstream of the more corporate design/retail/marketing component ; the scope of the trust is some function of the corporation . so there is still a dependence on leadership but then again apple has shown some independence i guess from the visionary founder , so ... we will see
i'd also guess the reality is chouinard is 83 years old and has been looking for an exit and so this is best-chance best-intention play , like i'm not disputing your characterization in fact i think exit strategies generally are terrific , but i don't know what the man himself would consider *success* or what i should be expected to affirm ...
Spending a long career building great gear (while making loads of money), almost single-handedly inspiring an entire industry to make necessary changes to treat people and planet better, and leaving us all in shock (in a good way) as his career winds down... if that's not success, I really don't know what is.
If anyone wants to learn more about Chiouinard and Patagonia, Let My People Go Surfing is a great read.