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I have bought and worn a handful of white tees.
American Apparel 100% cotton are great until you wash them; then they pill up and the stitching in the sleeves frills a bit. However, the frills have not gotten worse for about a year now. I have owned the shirt for 2 years, and it's still completely wearable. I would only purchase it at a discount. They do not shrink IME.
Alternative Apparel shirts are better. They will shrink more in a machine wash on cold than other shirts, however after a wash they stay soft and smooth with no pilling. If you size one up it should not be a problem, I just size TTS for a personal style.
Everlane tees feel great wash after wash but suffer from a frilling of the bottom stitching and sleeve stitching. Both of my Everlane shirts (black and white) have stitching that is quite literally falling apart, and the seam is completely undone in places. They may have corrected this since I bought these shirts (~1.5 years ago)
My Taylor Stitch tee has been amazing. It's soft and supple and does not shrink or pill after a wash. The color stays very bright white. The issue with this shirt is that sizing tends to be larger than other tees, my "Small" fits like a "Small-medium". In my experience with their shirting this is true all around.
I would say best bang for your buck is Alternative Apparel. You can grab them for 8 bucks on ebay and if you size correctly you will end up with a wonderful basic t-shirt.
I quite like the fabric of Everlane's tees. Worth the 15 bucks.
Can you provide a more in-depth analysis? I'm curious about them but most SFers say their tees slightly miss the mark.