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If you were going to explain the look and appeal of Visvim to someone, say, your dad. How would your describe it? Asking for a friend.
They mix heritage Americana with Japanese and Native American influences, which sort of gives them a nice balance between classic and streetwear fashion (for lack of better terms). More classic than really fashion forward stuff, but they're not as boring as LL Bean. Lots of remixing of vintage garments. Lots of detailing, much of which is easier to appreciate in person. Interesting use of unusual materials -- heavily textured leathers, natural dyed fabrics, mud dyes, folk-style prints, etc.
Hiroki Nakamura, the designer behind the brand, also looks super cool. And that goes a long way for the brand. NYT had a nice feature a while ago
https://www.nytimes.com/2016/07/08/...&gwh=33DD444741C882F452C11EE00CC1CD48&gwt=pay