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Serica elite

Discussion in 'Classic Menswear' started by LabelKing, Aug 21, 2002.

  1. LabelKing

    LabelKing Well-Known Member

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    Does anybody have any information on the neckwear by Serica Elite?

    How do they compare with other brands such as Hermes, Charvet, Kiton?

    And also what are their prices?
     
  2. thc

    thc Well-Known Member

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    Hmm...never heard of that brand. Let us know if you find out more.
     
  3. LabelKing

    LabelKing Well-Known Member

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    I just found out some more. They are handcrafted in Italy out of 100% silk, and the prices are in upwards of $115. Also they have a signature 14kt gold logo, and chain on the back.
     
  4. thc

    thc Well-Known Member

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    that's really interesting. How old is the brand? Is it sold in any of the department stores?
     
  5. pstoller

    pstoller Well-Known Member

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    I've got a couple of older Serica ties. Nice silks ("serica" is Italian for "silk"), nothing special in the construction but not bad. I don't know who carries the line"”I haven't seen it in dept. stores, but perhaps some of the tie specialty shops have it.
     
  6. GQgeek

    GQgeek Well-Known Member

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    I have brioni ties (also completely hand-made) that have a gold colored metal nameplate on the loop onthe back of the tie; they're $195 canadian. Are you sure that it's real gold? I would think they'd be more expensive if it were, unless it's gold plated. I'm not saying it's not, but the price just sounds low for a hand made tie with gold on it heh.
     
  7. Joe G

    Joe G Well-Known Member

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    Just curious: does it have a small (ca. 1cm) push-pin at the top corner of the "square" where the two sides fold back up? Both of my Brionis (which, incidentally, have the Brioni name silkscreened into the back and into the button-catch thingy rather than the gold tag) have them, and none of my other ties have anything like that.

    As an aside, it seems that prices in Canada in general are pretty good. CAN$195 is like US$100, right?

    Peace,

    JG

    PS: I thought that "seta" was Italian for silk. (I know that it's "Seide" in German and think it is "soie" in French.)
     
  8. pstoller

    pstoller Well-Known Member

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    Y'know, I knew something was wrong with that as soon as I wrote it. Yes, "seta" is Italian for "silk." "Serica" is Latin for "silk," and the Latin is derived from the Greek "serikos" (silken). Thanks for catching that.
     
  9. GQgeek

    GQgeek Well-Known Member

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    Ya Joe, there's a really tiny pin or something in there. I always wondered what that was also... Aside from that the ones i have also have the silkscreened Brioni along with a number at the top of the square. Can $195 is US $125.
     
  10. GQgeek

    GQgeek Well-Known Member

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    Heh, I just looked at a tie. My pin is gone (I tend to play with it for some reason without even thinking though) and it seems to just hold the two flaps together. I guess that helps prevent the stitching come undone? Don't know what else it would do...
     
  11. Thracozaag

    Thracozaag Well-Known Member

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    I removed the pins from a couple of my Brioni's. And the "gold" plate is obviously not that, but I do believe it's brass.
     
  12. LabelKing

    LabelKing Well-Known Member

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    I actually do not know how old the brand is, and I think the stores that carry it are usually high end men's stores. Also I do think the logo is plated not solid gold.
     
  13. mgavriel

    mgavriel Member

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    I hope it's not a problem to shamelessly bump this thread. My local menswear store sells Serica Elite ties. I have several and love them all, and they did all come with the chain and some but not all of them have a "SERICA" logo silkscreened as well. I'm new to the forums, searched for Serica Elite, and am wondering if any new info on the brand might be around with this bump.

    Thanks.
     
  14. rnoldh

    rnoldh Well-Known Member

    Messages:
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    Jul 24, 2006
    I hope it's not a problem to shamelessly bump this thread. My local menswear store sells Serica Elite ties. I have several and love them all, and they did all come with the chain and some but not all of them have a "SERICA" logo silkscreened as well. I'm new to the forums, searched for Serica Elite, and am wondering if any new info on the brand might be around with this bump.

    Thanks.


    Wow!

    Bumped after 5 years and 2 months.

    Oh, the power of SF[​IMG]
     
  15. LabelKing

    LabelKing Well-Known Member

    Messages:
    25,745
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    May 24, 2002
    Location:
    Constantinople
    Yes, I have two and the silks are very thick and high quality. Not quite as delicate as Charvet but still high quality. The hand is better than Zegna and such brands.

    I don't wear them since they don't really jive with my outfits, but they're nice things. Sort of reminds me of Bulgari actually.
     
  16. rnoldh

    rnoldh Well-Known Member

    Messages:
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    Jul 24, 2006
    Yes, I have two and the silks are very thick and high quality. Not quite as delicate as Charvet but still high quality. The hand is better than Zegna and such brands.

    I don't wear them since they don't really jive with my outfits, but they're nice things. Sort of reminds me of Bulgari actually.


    LK,
    Do you remember starting this thread 5 years ago?
     
  17. LabelKing

    LabelKing Well-Known Member

    Messages:
    25,745
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    May 24, 2002
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    Constantinople
    LK,
    Do you remember starting this thread 5 years ago?


    Yes I do.

    I never actually did find any more information on this brand.
     
  18. mgavriel

    mgavriel Member

    Messages:
    13
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    Nov 3, 2007
    The other two neckwear brands my menswear store carries that I love are Polifroni Milano and ::brace yourself:: Gianfranco Valentino Italy. When I searched for Gianfranco Valentino on the forums I ended up at a knockoff thread, so, I know what that might mean to knowledgeable contributors. In any event, I'd love any info on Serica, Polifroni, or Gianfranco V.

    I just graduated college and am starting work soon. As it may be time to begin investing in quality suits/ties/etc, I'm starting my research. Besides this forum, are there any other quality internet sources about Italian mills/etc? Should I subscribe to an Italian menswear trade journal or fashion magazine?

    Thanks!
     
  19. CHAYNE

    CHAYNE New Member

    Messages:
    1
    Joined:
    Apr 14, 2013
    Serica is mostly a distributor that adds department store names to the brand they've been around awhile just as Robert Talbott and Jacob's Roberts follow suite. As for BRIONI TRY $210.00. I've never seen Brioni under $100.
     

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