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Random fashion thoughts
- Thread starter thekunk07
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Racing Green
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Interesting Business of Fashion piece on the YSL/Hedi PR car crash -
http://www.businessoffashion.com/2012/10/a-wake-up-call-for-ysls-pr-team.html
http://www.businessoffashion.com/2012/10/a-wake-up-call-for-ysls-pr-team.html
brad-t
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Banana Cognac
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Trying to find tanks to purchase - don't wanna drop too much $$$, anyone know where to kop RO, Ann D or Geller tanks at a good price. Also anyone looking to sell a tank I'm a size m/l I'd be interested.
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KingJulien
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The re-branding was smart - walk into any thrift store in the USA and you'll find racks of "YSL" clothes from the '80s and '90s, so they needed to differentiate their line, similar to how Dior Homme wasn't called "christian dior" because of all the licensed crap out there. How they handled the re-branding was awful, though.
bows1
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Or maybe it was just Hedi being a dick and demanding things? In that article it also talks about how its only Saint Laurent Paris in Ad's, and the real name is Saint Laurent by Hedi Slimane, etc. etc. all these weird rules and naming conventions that just make it ridiculous.
Why even have brands? Why not just rename the line every time a new designer is hired? Why did the main rebranding of two huge houses only happen when Hedi was hired and not the plethora of other designers that have come through?
Or maybe it was just Hedi being a dick and demanding things? In that article it also talks about how its only Saint Laurent Paris in Ad's, and the real name is Saint Laurent by Hedi Slimane, etc. etc. all these weird rules and naming conventions that just make it ridiculous.
Why even have brands? Why not just rename the line every time a new designer is hired? Why did the main rebranding of two huge houses only happen when Hedi was hired and not the plethora of other designers that have come through?
KingJulien
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It's probably both, he certainly seems somewhat insane. Dior and YSL are the only two big design houses I can think of with that much diffusion line junk floating around, though.
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artishard116
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